Direct selling company, Modicare, has launched a new line of skin and hair care products. Fruit of the Earth, as the beauty range is called, combines ayurveda and aromatherapy. Herbs, natural extracts and fragrances are used in producing these gels, scrubs, shampoos and conditioners. Prices range from Rs.59 (50ml of fairness gel) to Rs.70 (15ml of under eye gel)