MODI-SENATOR, a company with 50:50 (Technical & Financial) collaboration between $300 million Merz & Krell GmbH Co. of Germany and Rs. 6 billion UK Modi Group today, announced its plans to foray into Retail Segment with Europe’s leading premium pen brand “SENATOR”.

MODI-SENATOR, has tied up with London based Premium clothing company DAKS to sell its products through their exclusive shops located in Hyatt Regency (New Delhi), Leela Kempinski (Bangalore). The SENATOR range is also available at leading premium stores like Ebony (Delhi), Akbarali’s chain of Departmental stores (Mumbai), Landmark chain of Stores (Chennai), and standalone stores like The Blues (Delhi), Crossroads (Mumbai) and other premium retail outlets. MODI-SENATOR imports and markets the SENATOR range in India.

Ms. Himani Modi Agarwal, Executive Director, MODI-SENATOR, said, “Our premium range is synonymous to high standards and consumers can now go to their favourite outlets to experience and buy these innovative products. What you write with is what matters to brand conscious consumers” The 'Premium range’ falling in the price range between Rs. 800/- to 16,500/- offers high quality writing instruments with distinct designs, stylish and elegant models with cutting edge German technology. Consumers can now have a wide range to choose from President, Venecia, Silver-line, Brilliant-line, lightning, Carbon-line, Image, Multi-Action pens, Polar, Velo and Artic to name a few.

“We are happy to be associated with these prestigious retail stores. This retail association is in line with our retail thinking. The segment we are targeting at is most likely to be visiting these outlets frequently. We want to establish a strong association with these set of customers.” added Ms. Agarwal.

About MODI-SENATOR India Private Limited MODI-SENATOR (India) Pvt. Ltd. is a 50:50 joint venture between Rs 6-billion U.K. Modi Group of Industries and $300 million Merz & Krell GmbH of Germany. Modi senator markets, promotes, sells, distributes Senator writing instruments and sells them in the Indian markets.

About Merz & Krell Group The Merz & Krell Group of Frankfurt, Germany is the current market leader in Europe in the area of writing implements after its recent take-over of “Rou-Bill” and absolute No. 1 for cap action/retractable ballpoint pens in Europe. The group produces over 300 million writing instruments annually. Today with a market share of 40%, Merz & Krell is Germany’s leading manufacturers of writing implements. All the manufacturing processes are characterised by the highest production quality. The state-of-the-art assembly machines produce up to 200 ballpoint pens per minute.