|The F Brand is known across the world to be associated with attributes like, fashionable, young, refreshing, modern, chic and cosmopolitan. In addition to the constant usage on a prominent TV channel it lends itself to be exploited for a host of licensing opportunities. This has led to extension of this entertainment brand to bars, restaurants, cafes, salons, spas, and a host of consumer goods like apparel and cosmetics. The F brand has always engaged audiences at an emotional level to deliver a lifestyle aspired by young generation.
The F Bar concept aims to grasp a niche of the entertainment market by conveying FTV’s fashionable ‘look and feel’ to cafes, lounges, and bars in major international destinations and holiday resorts. Besides presenting an attractive and elegant environment each venue serves as a center for various entertainment and promotional activities – VIP parties, fashion shows, photo shoots, celebrity interviews and other fashionable events.